02

Phloco Chocolate Branding

Phloco is a chocolaterie located in Rochester, New York. Phloco is unique in the chocolate business in that its variety of flavors are achieved by mixing different tree saps as main ingredients in the chocolate, which provide unique health benefits, including antiseptic and anti-inflammatory properties as well a multitude of vitamins and minerals. Tree sap flavors include sugar maple, European white birch, black walnut, and coconut palm. Phloco wants to be perceived by its audiences as organic, wholesome, elegant, calm, and harmonious.